$$$ - if I paid for it, I will use it. So if I paid for a gym membership, I will use it to make sure I make my money worth it. If it is for free - it is easier to stop and quit.
Although it is nice to get free services and free items. It is more motivating when you actually paid for them. Like - I should use my running shoes that I spent good money on. I should go to the gym because I am already paying.
Might not be the best way to get motivated - but it works for me.
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